MAXWELL MURRAY is a workwear brand that builds tools for the next generation of business leaders. The focus is on building his own brand; a dress shirt brand with a mission to change the face of entrepreneurship.
This project consisted of creating a photography style and look throughout the release campaign. Creating a main focus on the main product was the end goal for the branding project.
OTTO is a brand that focused on creating eyewear products that are made entirely from recycled materials. There has been a large market for eco-friendly products, and a few brands that also sell recycled eyewear products. But this brand focused on creating different silhouettes that wouldn't be restricted just because these glasses would be made from recycled materials.
